The Iowa sports betting market continues to grow as the years pass by. As a PPH Bookie, keeping track of the growth of betting markets is something you should be doing, especially when you are looking at expanding your sportsbook operation. Iowa, for instance, may have fluctuations in its monthly betting handle, but its year-on-year data shows an increase.

The total sports betting handle for Iowa in April is $177.4 million. This is higher than the April 2021 handle of $118.3 million. Similarly, its sports betting revenue is at $12.4 million in April, which is higher than April 2021’s revenue by around 37%. Its month-on-month data, however, is lower than March’s $233.2 million. You can use your bookie software should you need to take a look at your own sportsbook’s numbers.

Iowa Sports Betting

And if we look at the preferences of Iowa bettors, online sports betting remains to be their top choice of betting on sports. Out of the $177.4 million in April, $155.2 million of the wagers come from online sportsbooks, while $21.8 million came from retail sportsbooks. This is, indeed, good news for those who are learning how to be a bookie.

Iowa is the 11th state in the US that legalized sports betting. Their local betting market launched back in February 2020, although legislation legalizing sports betting in the state was passed back in May 2019. Iowa maintains its status as having a very healthy and successful sports betting market. Experts believe that the April slump in handle is not unusual due to less sports events. With the return of the MLB, the NBA finals, as well as other sports leagues such as the NHL, the numbers for the next month are expected to pick up.