The Indiana sports betting market experienced a profitable September, with operators generating $53 million in monthly revenue, marking a significant 29% increase year-over-year. The Indiana Gaming Commission reported this as the third-highest revenue figure since online wagering was introduced in the state five years ago. The total handle for September reached $483.8 million, representing a nearly 20% rise compared to the same month in 2023. If you also want to earn a lot from sports betting, you can easily open your own sportsbook with the best bookie pay per head software.

The return of football season had a big role in driving these impressive numbers. Football wagers alone accounted for $175.4 million of the total handle, contributing to a 57% month-over-month increase in overall handle and a 65% jump in revenue compared to August. This surge pushed the revenue past the $50 million mark for only the fourth time in the state's sports betting history. The operators maintained a strong 11% hold rate, slightly improving on the previous year's performance. As a bookie, you can push the increase in activity even further if you know the best football bonus to offer in a sportsbook.

Indiana Sports Betting

While online betting continued to dominate, accounting for 97% of the total handle and nearly 99% of the revenue, retail sportsbooks also showed impressive performance. The 15 retail locations in Indiana generated $3.5 million in revenue with a remarkable hold rate of over 20%. This comprehensive growth across both online and retail sectors resulted in $5 million in tax revenue for the state, an increase of more than $1 million compared to the previous year, bringing the year-to-date tax collection to over $33 million.

Other sports also contributed to the September success. Baseball ranked second among individual sports with a handle of $54.5 million, showing growth from August's $50.4 million. Basketball, boosted by the final month of the WNBA's regular season, saw a 65% increase from the previous month, generating $17.2 million in wagers. Meanwhile, the category of "Other" sports collectively brought in $72.2 million in bets, further diversifying the betting landscape in Indiana. With basketball on the horizon, the numbers for sports betting in Indiana will surely increase. So make sure that you have your bookie pay per head software sorted so you can earn even more when the NBA season opens this month.